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Thursday, 9-Oct-2014 06:20 Email | Share | | Bookmark
Public Relation Services in India

Saroj Ads Public Relation Services in India: Saroj Ads believe Public Relations and Advertising go together and together they create an effective campaign that ought to sell with no comebacks.

What is Public Relations in ad parlance?
Public Relation Services is an art of managing harmonious effective relations between people and people; or people and products, brands; or people and services that are beneficial to the public. It is an art to manage and convince people about the goodness of the product or brand or the effectiveness of the services rendered or managing events.

Public Relation Services at Saroj Ads (professionals) manage publicity for your product or brand via various methods like written communications, print media, newspapers, magazines, brochures, billboards, hoardings, audio and video methods, through websites, and social media circles telephone calls, press conferences, media get-togethers, SMSes, effective interpersonal communications, personal visits and so on.

Advertisers and Public Relations at Saroj Ads complement each other to bring out a powerful persuasive effective campaign for products, brands and services. Public Relations Projects at Saroj Ads are planned and sustained to establish and maintain goodwill and mutual understanding between an organization and its people. Public Relations man is in fact the face of the client, or his product or brand or his services. He should reflect and represent the characteristics of his client and his brands.

Yet this is not as simple as saying that. Before preparing Public Relations strategies we have to first identify the target audience with relevance to the product to be advertised. Which segment of the people is going use a particular product; or what product or brand is aimed at which category of people needs to be identified.

Publicity by Saroj Ads Public Relation Services is more effective than advertising. Publicity is far more cost-effective than advertising. Second publicity has greater longevity than advertising. A piece of article about your business, or your product is remembered far longer. Publicity through Public Relations reaches far wider audience. At times your article might even get the attention in the national media spreading the word about the business or product that you have written about. Thirdly publicity about a business or a product has greater credibility amongst the public just because an important magazine or newspaper has featured your article giving an impression that your product or brand is worth considering.

Which is why, Saroj Ads has created a separate wing for Public Relations to create logistical campaign for businesses and their products and brands; and further complement with its advertising wings. We at Saroj Ads believe Public Relations and Advertising go together and together they create an effective campaign that ought to sell with no comebacks. For effective Public Relation Services in India for your products or brands Contact any of our branches : Saroj Ads in Chennai, Bangalore, Hyderabad, New Delhi.
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Tuesday, 30-Sep-2014 07:22 Email | Share | | Bookmark
Channel Distribution Services in India

The role of Channel Distribution Services in India
You have a product and you do not have means to reach your consumer or you do not know the right path to reach your consumer. Saroj Ads help you reach your consumer in a direct but smooth way – via its Channel Distribution Strategy Services.

What is Channel Distribution Strategy Services?
It is the method how you route your product or service through various distribution channels to reach your consumer ultimately. It is vitally important to know about how you reach your consumer. The route which the product travels from the producer to the consumer or in vice versa payments for those products travelling from consumer to the producer is called a channel of distribution. In short a distribution channel is consumers accessing your product via various means or channel-points like distributors, wholesalers, agents, and retailers. Each channel-point receives your product at a certain cost and moves on to the next channel-point and from there again to the next channel-point until it reaches the consumers. A manufactured product does not reach the consumer directly. It goes through several channel-points of distribution namely factory to distributor to wholesaler to retailer and then to the consumer.
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Thursday, 25-Sep-2014 10:45 Email | Share | | Bookmark
Best Ad Agency

It’s all about moving with the times and the technology. Best Ad Agency Saroj Ads has over the years marked its presence in the world of advertising, branding, public relations and digital marketing which is the key strengths of Saroj Ads.

An ad agency provides services to its clients on selling propositions, or advises its clients on how to attract the customers to the products of their clients, or how to lure the consumers with teaser ads prepared with hard facts and creativity blending together. An ad agency in fact handles marketing strategies and logistics for its clients.

Ad Agencies aim at consumers and lure them to buy this product or that product with ad films, television advertising, radio advertising, print media campaign, online advertising, mobile advertising, marketing analyses, promotional strategies, billboards, hoardings, graphic designs, event management, public relations, brand management, and strategy development and so on.

We at Saroj Ad agency provide quality services blending creativity into marketing strategies to provide a fair market share for your business, thereby help our clients to find a strong foothold for our clients’ products or brands in the market. Not only do we create a niche for our clients’ products or brands in the market. We effectively multitask to push your brands into the market with powerful ideas capturing the imagination of your customers or consumers. We thus connect your products with the consumers. This is our motto. This is our secret of success. Our work, our commitment, our passion to excel in all we do and hit the bull’s eye at the right time with the right content has been our forte indeed.
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Tuesday, 23-Sep-2014 12:01 Email | Share | | Bookmark
Event Management Services in Bangalore

Gone are the days when events are managed by families themselves in a traditional manner. Marriages, birthdays, house-warming parties, special occasions of importance have all been managed by families themselves. But in this age of speed and techno-savvy mechanical life, people these days do not have time to organize such events including their own weddings. This is when and where the professionals have stepped in taking over the management of events.

Event management is considered as a new profession in the making. It requires excellent public relations, communications, and infinite patience to get things done on a minutest scale. Even small things when not given its due importance tend to spoil the whole event. When things are overdone they tend to spoil the event too. Not only family affairs even social events and public functions like press conferences, product launches, corporate meetings, exhibitions, inaugural functions, music launches, movie launches, honoring celebrities, organizing sports and sporting events, anniversaries of celebrities, concerts, musical nites, and entertainment shows all require the services of Event Organizers.
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Friday, 19-Sep-2014 10:18 Email | Share | | Bookmark
Advertising Agency in Hyderabad

What is advertising?

Well, if you have a pencil to sell? How do you do it? You do it by talking about your pencil and its unique aspects and why one should buy only pencil. This is called advertising. Talking about the greatness of your pencil and persuading the people to buy that particular pencil is what is called advertising.

Selling a pencil without advertising is like winking in the dark. Unless people know there exists a certain pencil, they cannot have a look at it and then decide whether to buy or not to buy. Making them to buy that pencil is called advertising. The same goes with Kulfi or Ice Cream, aalus or Bhendis. Whatever it is. it has to sell come what may.
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